Monday, 27 October 2008

Warrington restaurant group refuses to make a meal of credit crunch.

Escalating food prices are continuing to hit the UK hard. Supermarket prices are ever increasing, and dining out is becoming more expensive as menu prices increase. However, this is not the case at a restaurant group in Warrington, as its menu prices have been fixed for the past three years!

Customers at the Jahan restaurant in Walton, and The Village takeaway in Grappenhall are being given a welcome respite from the current economic woes. Both venues are part of the Jahan Group, which will soon be opening a third restaurant in Burscough, Lancashire. The group has refused to pass on the price hikes it incurs as the cost of staple ingredients soar, and have managed to keep the prices of the dishes on their menu consistent for three years running.

This is quite astounding when according to the British Retail Consortium (BRC) in the past year food prices in Britain have risen by 9.5 per cent. This is more than twice the government's inflation rate, and four times more that the increase in the previous 12 months. Separate figures from the BRC show that the rise in the price of fresh food, meat, dairy products, fruit and vegetables, was even higher at 10.8 per cent in the last 12 months.

So at time when the cost of living goes up and people make sacrifices, the price of a meal at the Jahan restaurants remains the same. The reason behind this is to show appreciation to customers for their loyal trade, ensuring they won’t have to sacrifice dining out or treating themselves to a takeaway.

www.jahangroup.co.uk

No comments: